TargetMe
Speed up service adoption and increase ARPU by customizing campaigns, instantly
Dowload TargetMe eBookBe ready to deliver the right service, at the right time
The new industry norm is: personalization. TargetMe enables rapid rule based correlation of subscribers data and device data from multiple sources for accurate identification of target segments. TargetMe allows the creation of scheduled and real-time event driven campaigns to deliver the right customer engagement actions at the right time.
Key Benefits
Grow Revenue
Speed-up 5G adoption
Grow smartphone sales
Upsell higher value data plans
Faster Return on Investment
Ramp-up 5G customer base faster
Speed-up adoption of new services
Achieve break-even faster
Higher Customer Satisfaction
Share relevant information
Engage at the right time
Increase brand perception
Save care costs
Real-time customer insight to save Customer Care costs
Offer right services
Automate service activation
Tunisie Telecom tripled its 4G service adoption via Sicap TargetMe
The company increased 4G service adoption from 20% to 60% in just 8 Months using TargetMe.
// Voices and communication services
In millions of devices
Sicap’s TargetMe context-aware customer engagement solution enables an operator to divide its customer base into small meaningful segments based on real-time data from multiple sources. Subscribers in different segments can then be engaged through targeted and personalized SMS messages, which are delivered automatically in real-time when a subscriber matching a specific segment is detected.
Customer engagement targeted to segments
Customer engagement targeted to segments
Create context-aware customer engagement campaigns, where a customer engagement action, e.g. a promotional SMS message, is delivered whenever a customer matching a predefined segment is detected
Personalized messages
Personalized messages
Once the engagement engine detects a subscriber matching a predefined segment a predefined SMS or MMS message is delivered. The TargetMe campaign builder tool allows highly personalized message content
Segmentation based on customer context
Segmentation based on customer context
On TargetMe, customer segments are defined based on contextual customer data. Any piece of data can be used as a parameter: Age, gender, location, SIM type, MSISDN, IMSI, prepaid/postpaid, device characteristic, usage data, ARPU and prepaid balance. Even the results of a past campaign can be used as a parameter
Import any data from any source
Import any data from any source
To feed data into TargetMe, an open and flexible data input interface (API) is provided to aggregate and populate any data from any source such as CRM and billing
Intuitive Engagement Builder
Intuitive Engagement Builder
TargetMe provides the users an intuitive graphical user interface through which the customer engagement campaigns are created and initiated just in a couple of minutes
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