Tunisie Telecom - TargetMe use case
The current problem being faced by MNOs (Mobile Network Operators) and MVNOs (Mobile Virtual Network Operators) is that they have a huge database of subscribers, with terabytes of data and live interactions, but not enough business intelligence to transform data into comprehensive, decision-making insights.
Our solution, TargetMe enables mobile operators to capture data from various sources, such as network data, subscriber data, and mobile device specs. This creates a segmented customer base, ready for real-time visualization and ad-hoc quires. In addition, the same data can be used for system provisioning actions and personalized customer engagement campaigns.
How Tunisie Telecom tripled their 4G service adoption
The company carried out an average of 30 customer campaigns, on a daily basis, while using Sicap’s TargetMe solution. This triggers a total of five million compelling service offers daily to their customers, a tremendous differentiator against their competition.